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Discover the techniques for building incredibly effective Snapchat marketing campaigns!

Nowadays, Snapchat is essentially the hottest trend around, especially among the younger millennial generation. Users of the website can share “Snaps,” which are images or videos, with their followers. Users get the (slightly erroneous) impression that nothing they do will endure forever because these Snaps vanish after a short while.

Discover the techniques for building incredibly effective Snapchat marketing campaigns!

Nowadays, Snapchat is essentially the hottest trend around, especially among the younger millennial generation. Users of the website can share “Snaps,” which are images or videos, with their followers. Users get the (slightly erroneous) impression that nothing they do will endure forever because these Snaps vanish after a short while.

In fact, Snapchat can be quite helpful for your company, especially if you target a younger audience. In fact, 41% of Americans between the ages of 18 and 34 regularly use Snapchat!

However, don’t assume that marketing to older markets won’t be advantageous for you. People over the age of 25 make up more than half of all new signups. Although they might not visit the website as frequently as the younger generation, they are nonetheless present and prepared to make a purchase.

Over 10 billion videos are watched everyday on the app by over 150 million daily users, according to estimates. You shouldn’t disregard such a sizable user base.

Additionally, the website functions well as a marketing tool. Snapchat advertising are 1.5 times more visible than Instagram ads, receive twice as much visual attention as Facebook ads, and were 1.3 times more effective than Youtube ads.