UK Based Company “Nothing” Launches Andriod Phone with Innovative Design
A UK-based firm called Nothing has unveiled an Android phone in an effort to revitalize the smartphone industry.
A translucent rear on the eye-catching Nothing 1 houses hundreds of light-emitting diode (LED) lights that serve as notifications.
Nothing raised more money to build the handset than $144 million (£122 million).
Tony Fadell, the creator of the iPhone, Casey Neistat, the co-founder of the YouTube channel Twitch, and Kevin Lin are supporters.
Carl Pei, the 32-year-old Chinese-born developer of Nothing 1 and co-founder of the highly respected smartphone startup OnePlus, told BBC News that he intended to “make tech fun again” for investors and customers.
The £399 phone, which is made in China and India and costs approximately half as much as an average iPhone, has reportedly had more than 200,000 requests for pre-orders, according to the business.
The business also aspires to produce a high-end item, and Mr. Pei says he wants to work with Tesla, a maker of electric vehicles.
Despite early software issues, Nothing’s initial product, the wireless, noise-canceling Ear 1 headphones, has sold more than half a million units.
However, Nothing 1 has “a mountain to climb,” according to Ben Wood from CCS Insight, despite some buzz, including the high-profile personalities behind it.
“Apple and Samsung, who have great resources, dominate the smartphone business, which is alarmingly competitive,” he remarked.
It is much more difficult for a new entrant to succeed in the sector given the fierce competition in the rest of the addressable market between multiple Chinese businesses fighting for market share.
“Success will be a major task given the current financial climate and pressure from rising costs of living,” the author writes.
According to CounterPoint Research, sales of smartphones fell 17 percent globally in May compared to the same month last year.
There are several causes for this:
Why People are keeping their smartphones longer due to growing living expenses
• Environmental issues related to e-waste
• Supply-chain problems and a global chip shortage
“The big suppliers were particularly cautious to bring in a new customer like us, a much smaller company,” Mr. Pei said. “They owe their bigger customers a lot of chips.”
We had to spend a lot of time looking for suppliers and explaining to them why the market requires someone with our qualifications.